The Importance Of Having A Website For Your Business
As being website designer in the Phoenix, AZ & Scottsdale, AZ area , I still find it surprising that many businesses have yet to take advantage of the digital marketing space and don’t yet have a website.
Let’s discuss how damaging not having a website may be to an organization’s bottom line.
Websites Can Attract Paying Customers!!!
A survey reveals that sixty-three per cent of searchers are using a range of devices to research local business.
Twenty-three per cent of local business searches are for restaurants, ten per cent are for auto service centers, and nine per cent are for arts and entertainment.
Local Searches Lead to Sales
Local prospects aren’t visiting a site for the long-form content. Most already know what they need and are looking for the most convenient location to get it.
The key takeaway from this information is that people searching for a local business on any device are already at the buying stage, or very close to it.
Four out of every five local searches result in a sale. What’s more, three of those searchers made their way to a brick and mortar store after finding information about the business online.
The Importance of Mobile Responsive Design
The statistics show that creating a business website is vital for increasing sales. However, it’s also essential to develop a mobile responsive design when developing a site.
Mobile responsive is the term used to describe a website which looks good on whatever device the searcher is using, whether that be desktop, tablet, or smartphone.
Searchers are turning to mobile devices more often when searching for a local business.
Google is determined to create an environment where everybody using its search engine has positive experiences, and mobile responsive designs are now receiving preferential treatment in the search engines.
A great user experience will keep a visitor on your site for longer and make them less likely to hit the back button to try out another site (most likely a competitor).
We have focused a lot on mobile because of its increasing importance for attracting leads from local search, but prospects visiting websites on laptops and desktops are still a significant source of online revenue.
Every business operating today needs a website to increase its long-term viability. Find out how you can take advantage of local online traffic by contacting us today. We service the Phoenix, AZ , Scottsdale, AZ as well as the entire USA .