There is more to a great website than a nice selection of fonts and captivating graphics.
Sure, your audience will appreciate all those things, but if your website is slow and clunky and hard to use, fancy graphics won’t save it.
Websites are an essential asset for all businesses. Use these design tips from your local web designer Scottsdale, AZ agency to ensure your site resonates with your audience.
A well-designed website follows a clear structure, is not cluttered with flashy graphics, and looks professional. The design should also consider what your target market will find most appealing.
A well-thought-out structure helps visitors navigate the site so they can find the information they need and know what to do next at a glance.
The site’s structure also plays a large part in helping Google rank and index your site accurately.
Original High-Quality Content
The last major Google update (June 2019) reportedly placed more emphasis on content as a ranking factor.
Ensuring your site is populated by quality content that provides value to your visitors is fast becoming the best way to get higher rankings in the search results.
Eighty-one per cent of searches are conducted on a mobile device. If you want to keep your visitors engaged, your site design must look and perform well on smartphones, tablets, and desktop PCs.
Search Engine Optimization (SEO)
Websites without visitors are a liability. SEO is the technical process used by site designers to ensure a website is ranked accurately for the terms which are relevant to the type of audience a business wants to attract.
When searchers find your site while searching for specific information, they are a more qualified audience for the services and products your business is offering and more likely to convert.
SEO is a technical and complicated process, but your web designer will be able to provide your more information specific to the type of website you need, and the audience you are targeting.
Optimize your site design so each page delivers gets the information in front of the visitor fast. Internet users are an impatient bunch and will not wait around for your website to load.
Slow websites are not only detrimental to the user experience, but there is also the threat that Google will drop slow sites from the search results.
Your web designer, Scottsdale, AZ agency knows how to create lightning fast websites which incorporate all the above design principles. Ensure that your business can reach more leads and convert more visitors by giving them a call today.