Elements of an Effective eCommerce Website

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Elements of an Effective eCommerce Website

eCommerce interactions are the equivalent to the customer service you receive in a bricks-and-mortar business in the offline world. A fast, engaging, and user-friendly interface is essential to creating more sales. 

Does your eCommerce website present your online store in its best light? Here are a few design ideas you can ask your eCommerce website design, Phoenix, metro area specialist to integrate into your online business presence. 

1.    Zoom Option for Product Images

Customers browsing an online store are often presented with images that are too small to make for making out any details, especially while using a mobile device. 

A zoom feature will improve their user experience because it’s the equivalent of picking up an item in-store to examine it more closely. When your customers can view the product in detail from a variety of angles, they will feel more confident in making a purchase. 

2.    Ratings and Reviews

Ratings and reviews provide social validation about the quality of a product, which is akin to word-of-mouth in the real world. People believe reviews and are more likely to make a purchase when they see useful reports about its quality, durability, and ability to do the task as advertised. 

3.    Wish Lists

When people are on the fence about a product or don’t yet have enough money for a purchase, a wishlist is an excellent way for them to recall the product when they revisit your online store easily. 

If you ever discount the product in the future, you will also be able to increase sales by alerting via email those customers who have saved the product to their wishlist. 

The above ideas for creating a more effective eCommerce website for your online store barely scratch the surface of what is possible. For even more solutions, discuss your options with an eCommerce website design, Phoenix metro area expert.