5 Secrets to Create A Stellar Digital Marketing Strategy For 2020
What is Digital Marketing? Digital marketing can be defined as the marketing of products or services using digital technologies and platforms such as mobile phones, tablets etc. It involves anything that has to do with the promotion of products or brands through the online digital space. Fundamentally, it is used where marketing meets internet technology and other forms of new media. Significant improvement has been experienced in the use of digital technologies in marketing in the last decade. The development began to make an impact on the way businesses and brands use technology for marketing purposes and as the years go by, digital platforms are becoming more popular and widely used. Marketing and promotion of brands, products, or services through digital media is proven to be the fastest and reliable mode of marketing to target mass audiences. In fact, most individuals are using digital services these days rather than making physical outings to factories and marketing outlets forcing such trades to reinvent themselves and go from offline to online. Creating a Stellar digital marketing strategy involves making use of the various online channel in setting up a viable digital marketing campaign. There are five necessary steps needed to create a successful digital campaign. Over the years, these steps have been proven to work, bring more returns in terms of business prospects and leads and also to drive organic traffic to all social media networks and brand websites. Reach Your Clients With YouTube Marketing YouTube is the number two search engine in the world, so the likelihood that you’re getting a viewer for your video content is high if you optimized the content well. Video marketing is proven to increase conversions by 80%, boost brand awareness, rank better, and drive engagement. Creating videos on YouTube is easy once you have a channel where you can then upload the video files. The videos can also be embedded into your blog posts making your blog content more dynamic and engaging. When you’re getting started on YouTube, the critical areas of your YouTube video are headlines, description and tags. Also, you need to consider your target audience (those you are trying to reach and the value proposition of your channel (the value your channel proposes to deliver to that target audience). Else, it might be hard to attract your audience, get them to subscribe and to consume more and more videos from you continually. Create Great Content On You Website That Relevant To Your Niche Content marketing is at the heart of the most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that connects with the company’s audience. Why is content marketing important? Content Marketing entails various strategies and practices used to market the product or service through quality content to engage the customer and generate trust. It involves providing the right information, meaningful insights, perspectives, and best practices that are valuable to targeted customers. This information can be provided through blog posts, info-graphics, eBooks or videos. Using Social Media Marketing Is An Effective Way To Reach Your Audience Social Media Marketing involves content creation and sharing on social media to achieve a clear goal. The purpose of social media marketing is to present business through social media and to use this as a way to communicate a message to potential consumers. A correctly done social media marketing using platforms like Facebook, Twitter, Pinterest and LinkedIn can ensure success in business. Those platforms are all examples of social networks that can be used for marketing. An excellent social media marketing must provide a presence at social media platforms, creating quality content, studying and responding to feedback and content optimization. It reflects that communication can be a lot more targeted and personalized than other forms of marketing, as companies get the chance to receive feedback from customers daily. Search Engine Optimization On Your Website Can Drive Organic Traffic To Your Website Search Engine Optimization is an organic way of attracting quality traffic of your website and obtaining high ranking in various search engines such as Google. SEO will help your business in getting more organic reach, optimize your site to rank higher on the results page of a search engine. It involves optimizing the content of a website, link building, keywords research, etc. so as to rank high on the Search Engine Results Page. This will expose promoted products and services to more audiences organically when the keywords or related words are being searched. With Email Marketing You Can Offer Tips & Special Promotions That You Can Send To Your Audience For any business looking to build an audience, develop relationships, increase trust and authority, and ultimately sell products; email marketing is vital. Email Marketing is a way of advertising products and services to a set of targeted audience through email. It is the process of communicating with your potential clients through email. It is arguably the most effective technique to keep your client base updated regarding your offers. Modern email marketing is just beginning to make headway so that it can be linked to a database to personalize it so that individual groups of customers can be sent mail based on many criteria such as purchases, location, pick-up delivery, interests, and so many other factors. To have an effective Digital Marketing strategy, it is essential to leverage these five steps. You will get to see improvement in your marketing efforts by having good results in your business. Once you develop a sound strategy that ties in with the rest of your marketing campaign ahead of time, you will have great brand awareness and have consistent messaging across all digital devices and platforms. If you have been mixing up all the digital marketing strategies and its making you confused, and you want someone to manage your campaign strategically, Contact us at Phoenix Premier Digital Marketing & Web Design. We are a Website Marketing Company in Arizona. We will ease every marketing
Apply The Reciprocity Principle To Your Marketing Strategy
Digital Marketing Strategies,The Power of Influence: Applying The Reciprocity Principle To Your Online Marketing Strategy In 3 of my pervious articles I covered the principles of social proof, scarcity, and other powerful weapons of influence you can apply in your online marketing strategy. In this article we will talk about how powerful Reciprocity is and how to apply it to your digital & social media marketing. What Is The Reciprocity Principle ? The Principle of Reciprocity is a strategy that works well in marketing. It is based on you giving out first before expecting something in return. It is a psychological tool or weapon that can be used to influence current and potential customers. Have you ever felt obligated to do something for somebody just because he or she did something else for you? Have you ever been in such a situation? There are chances you must have been in such a situation even though you might not recall. The principle of Reciprocity states says that in many social situations, we pay back what we received from others. If you offer your customers free service, he’s likely to fall for your next offer next time you offer him an extra package. Taking social media as an instance, the best strategy to organically grow likes on Facebook and followers on Twitter is the reciprocity strategies. If you follow 100 people on Twitter, you will notice that around 5 to 25% will follow you back. If you create a fan page on Facebook in and you’ll like a comment of a potential customer, then they may visit your page and click the like button. How Is Reciprocity Important For Your Digital Marketing Strategy ? Reciprocity is a basic rule of engagement in digital marketing strategy. You have to follow the golden rule of “I will scratch your back, and you will scratch mine”. Once you impress others in the marketing sphere, reciprocating every action, you will surely find yourself on the path to making substantial earnings from your online business. The law of reciprocity is the power behind successful online marketing campaigns, which is what will push your clients to visit your site and make those clicks that translate into dollars going into your accounts. There is no finger shaping about this rule as it is purely based on human nature; in fact, it is what drives business networking. When it comes to online business, you can never achieve anything substantial or make six figures income without the support of others. If you give a partner a business Lead, he will be obliged to find someone whom he can refer to you. Offer Promotions On Your Website To Make Your Customers Feel Special Free Promotional Offers: This is proven to be one of the best strategies you can offer in marketing. Instead of spending so much on marketing Ads Campaign, you can offer free or discounted offers on your products stating your terms clearly. In response, they might not offer you something in return by buying immediately. However, you would have created a feeling in their mind likewise creating your brand awareness. Make your prospects feel Special: In website Marketing, one of the best ways to make your prospects feel special is to give them a personalised offer. This will surely make them feel special. They will have a psychologically have a feeling you value them. Don’t be a marketer that will send a generic email, rather be the one that will send a customized one. Leverage Social Media & Other Tools To Offer Value To Your Customers So They Will Do Business With You No matter how many or how much you offer; your prospects won’t return the favor if they don’t see the value in it or it doesn’t solve their problems. Firstly, provide value, then you can expect a good return. Nurture the Relationship: In digital marketing, there is over 70% chance of selling to an existing customer than selling to a new one. The best way to make this happen is to consistently nurture your customer’s relationship. Keep them updated with your products and check on them always and not only when you need to sell. Leverage Social Media: Social media is a proven platform where you can engage your customers and this is a place where you can make things happen. Social media marketing is an essential aspect of digital marketing, and if you can use this well in executing your reciprocity strategies, you will have a great return. Reciprocity is a powerful tool to use in your digital marketing strategies. The influence is the feeling of debt created in the mind of customers, and to maintain this feeling, you need to strive always to provide the best possible, and personalised offer. It’s your duty how your customers feel about what you’re offering them. Note: “I’ll scratch your back if you scratch mine”. Follow the strategies stated above and choose the best-suited offer for your target audience. You will get a result, if you use it correctly. Digital marketing is the best in scaling up your businesses faster. You will not only be able to reach more people online, but you will also be able to close more sells from the comfort of your offices. The important thing is to get a right hand to handle your marketing campaigns and a professional that can execute your marketing strategies. However, If you need someone that can help you reach your business objectives via digital marketing, Our local web design and SEO experts can help your business in Phoenix, Chandler, & other Phoenix metro areas thrive. We will help you ensure that your website enables your business to reach new heights. We will help your business to realise the potential it has to improve and build a stronger client base – all with the help of an efficient website. We will help you execute strategies that will turn your website visitors into paying customers. Contact us today by