5 Link Building Techniques You Can Use to Build Your Website Authority

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Link building is an essential aspect of Search Engine Optimization and, in some cases, much more important than the keywords because If you want to see your rankings improve by leaps and bounds, then your website needs credible links. Links are such a strong factor; it is unlikely to rank high for a keyword when competing against sites with more backlinks.

Links are the currency of the web such that each time a page links to another, it gives credibility of value to the page being linked to. Simply put, Link building is the key to ranking a website high in the search engine results.
Link building is more important for the off-page optimization process. It is where you get a link to your site elsewhere. The step is to have your keyword in the link anchor text, not just by putting the link text in your domain. Getting links from public websites (high traffic and high-ranking sites) is also very important for search engines to know how your site is accessible.

The most important thing in link building is to get links to your sites that are related to your site and your keywords/phrases. For example, if you get 100 links from health care websites and your keyword focuses on “politics,” then the search engines won.

The link building tactics below will support you in building up quality links pointing to your site, and give Google a nudge to rank your site higher, ranging from simple tactics for the small business, right up to the enterprise-level.

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How To Enhance Your Link Building With Directory links

Directory links are a true form of link building in recent years. This is due to Google punishing spammers, who built ludicrous amounts of low-quality links to their site.Directory links shouldn’t be overlooked and should be the first place to start with any link building project. There’s a substantial amount of high-quality business directories where you can get powerful and robust back links built with a minimum of efforts such as yelp, manta, and the likes. The directories must be relevant and of high-quality sites.

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Use Proper SEO Tools To Research Your Competitor’s Links

Making use of competitor’s links is an old-school tactic receiving a resurgence in recent times. Your competitor must have done all the hard work, you just have to take advantage of their hard work. You can use some website tools to transfer your competitors’ back-links. By doing this, you can find link opportunities to build links pointing to your site. Some of the tools are A hrefs Back-link Checker, Majestic SEO Back-link Checker, and the Moz Link Explorer.

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Video link building  Using Youtube

The fact that Google owns Youtube makes it easy for them to consider any video from Youtube which is the power house of videos and also the second largest search engine in the world. If you want the chance to capture guests from the globe’s main video search engine, quality videos will considerably support your SEO.

Always post relevant updates, industry news updates, and instructional videos for the best engagement from users, then link to the relevant pages on your site in the description. Make sure the video and your description are related to have a successful video link building process.


Linkbait is any kind of compelling content that naturally acquires links from other sites as a result. It is a new and effective strategy for building high-quality and powerful links on a large scale. Link-bait is great because you create content once, but you can have thousands of people over the Internet sharing and link to your content, while you sit back and put your feet up.

To generate this content, you should use your proficiency or even hire writers to put together juicy industry content that lends itself to being shared. If there are already ten blog posts or whitepapers on the same topic, then you’re doing it wrong. Try and make it original, substantial, and useful, then put your effort in promoting this content heavily through your site and social media accounts and encourage your audience to share.

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Eastablish Yourself As An Expert by Guest Posting& Build your Domain Authority

Guest posting has been proven to be effective in getting high-quality and highly-relevant and contextual links, and this has made it become standard practice for many link builders. Finding guest post opportunities is relatively straightforward. Simply do a few Google searches, you’ll find some quality placements. This strategy does require that you or your writer produce articles with a reasonable standard of quality. Well-written articles, explored, articulated, and preferably quoting references are more likely to get social shares and high user interactions—which will surge the strength of the links.Always note that quality is critical for a successful guest posting strategy.

Another way of executing link building strategies is internal linking. This is how site links allow you to navigate your content from page to page and within pages. Website links create a hierarchy that is evaluated by search engines. The internal structure of an Internet connection must have a logical and structured sense for search engine spiders. This structure applies to all links on your site. Spiders look at which pages are interconnected and which are not, and follow the preference for links on each page. The internal link algorithm follows some of the same rules that govern page ranking. Sites that do not have a strict hierarchy for link structure are usually not ranked in SERPs. However, in some cases,internal connectivity may be just as necessary and more important than outbound links from popular sites.

Now that you have understood what is involved in link and website authority building and ranking your website to the top of Google, you may have determined you would need some help with some or all of your link building strategies and general SEO work. If so, we’d love to talk with you at Phoenix Creative Media about taking it on, so you can get on with running the business.

At Phoenix Premier Creative , we develop websites and provides SEO and online promotion for businesses, whether local, national, or international. We’re good at what we do and genuinely offer a level of promotion work that is unheard of at our price point. We will help your business in getting more organic reach, optimize your site to rank higher on the results page of a search engine.

Contact our Web designer and SEO Experts in Phoenix today for a free website assessment. Don’t miss out on your chance to stand out from your competitors.

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