I want to give you an understanding on how to make your website stand out when you’re creating a web page for your business. These are just a few things I like to do when creating a website for a client to help make their website more effective visually for an audience, build links and content within the website for SEO.
Home Page: The homepage of your website should point out the key features of your product or service. If you have a video commercial you can use this on your page or a slideshow as a creative way to show and talk about whatever it is you’re trying to advertise on your website. Keep all essential information above the fold , that is what your viewer will see first when they click on your page .
When it comes to the page layout I like to add a 3 column grid below the slideshow or video which will have a picture and brief introduction to 3 other pages that are apart of the website. Please look at the image below to have an idea as to what I’m talking about. Having your website laid out as shown in the sample will allow you to link other pages together within the website for SEO . It gives you a chance to hook viewer to click on the other pages within your website by adding an image along with a little information about what to expect on the other pages.
Finally, I would like to point out that it’s important for you to use keywords for your product or service within the content and alt tags of images to help with Search Engine Optimization. You want to use a keyword software to find words that are relevant to your product or service. You can also view your competitors website to get an idea of what keywords they’re using. It’s important that keywords appear on your homepage as well as other pages on your website for search engine purposes.
Social Media And Building Email Subscribers: If you want to collect emails for a newsletter it’s a good idea to place a sign-up form somewhere within the body of the homepage on your website. You can put the form next to your explainer video or where you list the key features of your product or service. Be sure to offer something of value for free to encourage people to sign-up . Social media icons are important to add on the front page on your website or you can have to located with the footer area on every page of your website. This will help you to grow your following on Twitter, Facebook, Linked In, etc.
Services Page: List all the services or features of your product. You may also have submenus that list other categories for products or services you offer. It’s a good to highlight key points to whatever it is you’re selling within the content. Try not and be too wordy, use less words , but still add enough to information to inform your visitors.
Contact Page: Contact Form for potential clients to fill out. Google map, phone, and business address is important if you want your potential clients to get a hold of you over the phone or be able to locate your place of business.