At least a decade ago, people depended on phonebooks, traditional advertisements, and word of mouth to make their business known in their local community. Times have improved. Thanks to the internet, we now turn to search engines to find local businesses that meet our needs. Local searches account for almost half of the total searches on google.

To optimize your Local SEO means to make Local customers around your location aware of the existence of your business. It involves several strategies designed to enhance your visibility on Google and other search engines on the world wide web.
Local SEO is meant for all the brick and mortar businesses in a local community. This is a term used to group businesses that have physical locations. Some of their businesses are hospitals, laundromats, retail shops, factories, restaurants, etc.
Businesses need Local SEO to gain loyal customers, build trust within a community, and boost site traffic. Executing local SEO is akin to tapping into the power of local search. Keep reading to get tips on how to improve your Local SEO to dominate your local business community.

Tips To Improve Your Local SEO

Create A Google My Business (GMB) Account

It is an essential tool used to realize and modify how your site shows on the Local Search Engine Results Page (Local SERPS). How a site performs in local SEO is greatly influenced by GMB.
Creating and Claiming a business account is the first step. When creating the account, extra care should be taken in inputting accurate details. Upon completion, Google issues a real-life postcard as proof of ownership of the business listed.
Google my business uses a unique algorithm when ranking. A business’s relevance, prominence, and proximity are evaluated by this algorithm. Customers in more focused areas are attracted this way.

Make sure you complete all the essential information. This information is what is shown on your business dashboard, it will also be added to your business profile, upon verification, which pops up in Local SERPS.

Always log in regularly to your Google My Business dashboard to ensure there are no unwanted changes.
Record Your Business Information In Other Directories


You can record your business details in local directories around you. Even online business directories like Yelp, Hotfrog, Angie’s list, MojoPages, Express Update, Super pages,, and so many others can be used. This will help with your business visibility as well as boost your local SEO.

Ensure Your Google Listing Content Is Accurate

Details like Business name and place (NAP) must be accurate and consistent across all platforms.
If discrepancies are present in your listings, Google has no way of knowing.
Putting up incorrect inputs could lead to google putting up a red flag, due to its inability to ascertain the legibility of your company.

Integrate Social Media

Social media platforms like Twitter, Facebook, LinkedIn, and even Telegram are free to use. You can utilize these platforms by integrating them with your business listings. Use the same ID across all social media platforms, and then link this ID to your site. This way you can stay visible to all.

Local Keywords

Using local keywords helps you become visible to people using the “near me” feature. The best way to place these local keywords is to use keyword city, city keyword, and keyword in the city. A practical example is, if your business is in the construction niche in Michigan, your local keywords could read Builder MI, Michigan Builder, Builder in Michigan.
Content can be created to suit your location’s niche.

Have a User-Friendly Website

Create a mobile-friendly version of your site to engage more customers. For a decent Local SEO, your website must be optimized for mobiles. Avoid cramming too much information into your webpages. A website would be more appealing adding geotagged Images with 72dpi resolutions. Your URL link should also be user-friendly.

Have Location and About Us Pages

If your business has more than one business location in an area, having a location page is essential. This page should contain details like store hours, names, addresses, and phone numbers. Each business location should have a unique page. Google maps must also be attached to each location page.
If your business has only one location, you need an about us page. On this page, you can include your previous engagements with notable members of your community.
By having a location and about us page for each of your business locations, your business can be easily located by the search engines and appropriate locations can be delivered to the local SERP.

Get Quality Link Signals

A Link signal is a backlink that directs users to your website. Backlinks can help you, they can also hurt you. Depending on the built link, a lot of factors can make the distinction between a good backlink and a bad backlink. Any external URL that leads to your website can also be called a backlink. Obtaining quality backlinks entails not building through spam websites.
Get and Respond to Regular Reviews on your GMB Account

Reviews play a part in optimizing your Google My Business account. Getting regular reviews from happy customers as well as unsatisfied customers. You can ask for these reviews by contacting your customers in person or by sent post-purchase messages.
Replying to these reviews promotes repeat business.When new visitors come across your page and see reviews from old customers and replies from you. They’re encouraged to contact and locate you.


Local SEO is preferred over paid advertisements because it has a long-term benefit of search engine optimization. Having a thorough local SEO is place gives you a competitive edge over other similar businesses in your location. Improvements done to your Local SEO reflects all over your business. More local clients are located, sales increased and your business local presence is also improved.
We hope these provided tips have helped position you to attract the lion share of the local traffic compared to other competitors in the same business. Our Local SEO experts in Phoenix can help your business with