There’s no denying the appeal of using Wix, a popular drag and drop website builder which makes building a website look easy. However, you will very rarely hear about the disadvantages of using the platform, especially if you are planning on using it for your business.
Here are a few things to think about before you commit to using Wix as your web provider, and why you should choose a local website developer, Phoenix, AZ service instead.
Incompatibility is the biggest drawback to using Wix. If you spend 12-months to 2-years building your site out with content and promoting it and then find you have outgrown it, you will have to start from scratch. Unlike WordPress and other development platforms, Wix is only compatible with Wix.
Of course, you can always cut and paste your blog posts, but if you’ve got a large site, you have months of work ahead of you.
The issue effectively means you are not in total control of your content. Plus, if by some chance Wix shuts down, you will also lose your website.
If you use a website designer Phoenix, AZ service, it’s an easy matter to transfer your website over to another provider should the worst happen. To the regular visitors of your website and Google, it will be business as usual.
Lack of Customization
Wix’s main selling point is the drag and drop interface making it easy to create a website yourself. However, you will still need significant design skills to create a unique presence on the web for your business.
Templates and using your own images can get you so far, but for a truly unique look you need an understanding of the underlying code on which your website is built.
Part of gaining visibility in the search engines is ensuring your site is well optimized for speed and efficiency, and Wix keeps you in the dark about what is happening behind the scenes.
The nature of the simplistic interface means it’s difficult to get into the nuts and bolts of your website to make sure everything is running as well as it could. Most businesspeople are too busy to learn about what makes a website tick, so they put up with a pretty design that can’t perform at its best.
As a large business, Wix are also slow to take advantage of new technology. You could find yourself stuck in the dark ages waiting for Wix to apply the latest updates, while your competitors forge ahead with faster, more efficient technology and designs.
In short, don’t let the appeal of a simplistic drag-and-drop interface lure you into choosing an inferior web design option for your business.
Websites are an investment, not a liability. The best way to ensure a worthwhile ROI is to have a professional website developer Phoenix, AZ service build you a fast, attractive website which doesn’t restrict your options for future growth.