Digital Marketing Strategies,The Power of Influence: Applying The Reciprocity Principle To Your Online Marketing Strategy

In 3 of my pervious articles I covered the principles of social proof, scarcity, and other powerful weapons of influence you can apply in your online marketing strategy. In this article we will talk about how powerful Reciprocity is and how to apply it to your digital & social media marketing.

What Is The Reciprocity Principle ?

The Principle of Reciprocity is a strategy that works well in marketing. It is based on you giving out first before expecting something in return. It is a psychological tool or weapon that can be used to influence current and potential customers. Have you ever felt obligated to do something for somebody just because he or she did something else for you? Have you ever been in such a situation? There are chances you must have been in such a situation even though you might not recall.

The principle of Reciprocity states says that in many social situations, we pay back what we received from others. If you offer your customers free service, he’s likely to fall for your next offer next time you offer him an extra package.

Taking social media as an instance, the best strategy to organically grow likes on Facebook and followers on Twitter is the reciprocity strategies. If you follow 100 people on Twitter, you will notice that around 5 to 25% will follow you back. If you create a fan page on Facebook in and you’ll like a comment of a potential customer, then they may visit your page and click the like button.

wen design Tempe

How Is Reciprocity Important For Your Digital Marketing Strategy ?

Reciprocity is a basic rule of engagement in digital marketing strategy. You have to follow the golden rule of “I will scratch your back, and you will scratch mine”. Once you impress others in the marketing sphere, reciprocating every action, you will surely find yourself on the path to making substantial earnings from your online business. The law of reciprocity is the power behind successful online marketing campaigns, which is what will push your clients to visit your site and make those clicks that translate into dollars going into your accounts. There is no finger shaping about this rule as it is purely based on human nature; in fact, it is what drives business networking.

When it comes to online business, you can never achieve anything substantial or make six figures income without the support of others. If you give a partner a business Lead, he will be obliged to find someone whom he can refer to you.

branding company Phoenix

Offer Promotions On Your Website To Make Your Customers Feel Special

Free Promotional Offers: This is proven to be one of the best strategies you can offer in marketing. Instead of spending so much on marketing Ads Campaign, you can offer free or discounted offers on your products stating your terms clearly. In response, they might not offer you something in return by buying immediately. However, you would have created a feeling in their mind likewise creating your brand awareness.

Make your prospects feel Special: In website Marketing, one of the best ways to make your prospects feel special is to give them a personalised offer. This will surely make them feel special. They will have a psychologically have a feeling you value them. Don’t be a marketer that will send a generic email, rather be the one that will send a customized one.

web design Scottsdale AZ

Leverage Social Media & Other Tools To Offer Value To Your Customers So They Will Do Business With You

No matter how many or how much you offer; your prospects won’t return the favor if they don’t see the value in it or it doesn’t solve their problems. Firstly, provide value, then you can expect a good return.
Nurture the Relationship: In digital marketing, there is over 70% chance of selling to an existing customer than selling to a new one. The best way to make this happen is to consistently nurture your customer’s relationship. Keep them updated with your products and check on them always and not only when you need to sell.
Leverage Social Media: Social media is a proven platform where you can engage your customers and this is a place where you can make things happen. Social media marketing is an essential aspect of digital marketing, and if you can use this well in executing your reciprocity strategies, you will have a great return.

advertising agency Phoenix

Reciprocity is a powerful tool to use in your digital marketing strategies. The influence is the feeling of debt created in the mind of customers, and to maintain this feeling, you need to strive always to provide the best possible, and personalised offer. It’s your duty how your customers feel about what you’re offering them. Note: “I’ll scratch your back if you scratch mine”. Follow the strategies stated above and choose the best-suited offer for your target audience. You will get a result, if you use it correctly.

Digital marketing is the best in scaling up your businesses faster. You will not only be able to reach more people online, but you will also be able to close more sells from the comfort of your offices. The important thing is to get a right hand to handle your marketing campaigns and a professional that can execute your marketing strategies. However, If you need someone that can help you reach your business objectives via digital marketing, Our local web design and SEO experts can help your business in Phoenix, Chandler, & other Phoenix metro areas thrive. We will help you ensure that your website enables your business to reach new heights. We will help your business to realise the potential it has to improve and build a stronger client base – all with the help of an efficient website. We will help you execute strategies that will turn your website visitors into paying customers. Contact us today by calling or sending us a mail. We will gladly respond to offer you the best of services. We are the best Digital marketing and website design.

Meet The Author & Owner Of Phoenix Premier Creative Media


Hi, I’m Robert your local Phoenix web design expert. I’ve been working with businesses for about 9 years, and helping them with their website, graphic design, and digital marketing needs. I serviced local businesses with web & graphic design services in Metro Detroit before moving here from Michigan. One of the things I enjoyed when serving local business in my community was the connection I had with my clients and helping them achieve their web design goals and making their businesses rank on online search engines. Now that I’m in Phoenix, I want to share that same passion with the community. If you’re struggling to create a website or have a website that’s not converting call today and I will be happy to help you  get on the path to success.

Do You Need Help With Turning Your Website Into Your Ultimate Marketing Tool ? Get Better Results With Your Website & Digital Marketing