Sales is the primary goal of any business, both offline or online. Whether you’re a new business or an existing business person, getting more e-commerce sales will benefit you and your company. There are various strategies you can execute for your e-commerce business to increase your sales, and most of them can be implemented at any time while running a business. We will be discussing a few of them to get you started.
How To Utilize Facebook Marketing To Promote Your Online Store
Promoting your products in online groups and forumsis one of the cost-effective strategies to get more customers and increase revenue. Online group and forums such as Facebook groups are great places to engage your target audience. A good number of marketers prefer to market their brands on forums to reach a bigger audience within a specific niche. Online groups are a great opportunity to get your products in front of interested customers. It may be tough if you are starting because you might need time to build a relationship. However, if you want to sell your products fast, start by promoting highquality, active, and engaging buy-and-sell groups for promotion.
Another way around this is to run Facebook Ads. You are almost guaranteedyou will find your target market on Facebook because Facebook has over 1.55 billion monthly active users. Facebook’s algorithm has the power to target your ideal customer by demographics, interests, and behaviours
. This will make it easy for you to reach them with well-designed Facebook ads.
Besides, building an email list might sound basic, but you’d be surprised to see the results once you take action. Start by collecting emails from customers that buy from your e-commerce store. Just make sure you have to have the box open at checkout so they can opt-in and subscribe to your newsletter. This makes it easy to keep in touch and communicate your promotional offers to them. Remember,you have a 60-70% chance of selling to existing customers.Make sure you ask them for reviews and testimonials.
Use Live Chat To Connect With Your Customers
Another strategy is the live chat. It helps increase your conversion rate when people are on the product page or in the checkout process. You can prompt something like how you can help them with the purchase. It increases the trust, and attention Research shows conversions increase by prompting live chat.
Also, you can decide to partner with Instagram influencers. An influencer is anyone with relatively large followers in a particular niche. Research to find accounts with real followersbefore reaching out to anyone. You can also check the comments of their promotional posts to see how many people are talking about the product they’ve promoted in the past. If an influencer has repeatedly promoted the same brands, that’s a good sign that the promotions are working.
If you implement the above ecommerce Marketing Strategies, you are on your way to getting results and increasing sales. Reach out to us at Phoenix Creative Media for any questions or consulting, or you need someone to help you with e-commerce website design.
Phoenix Media is an Arizona website design and marketing company. We will gladly help you with a marketing strategy for e-commerce business and get you moving in the right direction as soon as possible.